{"id":24184,"date":"2021-05-27T10:01:11","date_gmt":"2021-05-27T10:01:11","guid":{"rendered":"https:\/\/www.artrights.me\/david-zwirner-lancia-la-piattaforma-online-platform\/"},"modified":"2021-05-27T10:16:14","modified_gmt":"2021-05-27T10:16:14","slug":"david-zwirner-launches-the-online-platform","status":"publish","type":"post","link":"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/","title":{"rendered":"David Zwirner launches the online platform Platform"},"content":{"rendered":"\n

David Zwirner launches the online platform Platform<\/strong><\/h3>\n\n\n\n

Platform will sell works by emerging artists from other galleries as well and priced between $ 2,500 and $ 50,000<\/strong><\/p>\n\n\n\n

Following the surge in online sales, which according to the latest Art Market Report 2021 <\/strong><\/a>have risen to $12.4 billion, renowned blue-chip <\/a>gallerist David Zwirner <\/strong><\/a>has launched “<\/strong>Platform<\/strong><\/a>“: an online platform that each month offers a hundred original works from a dozen independent art galleries scattered around the world. <\/strong>Pieces that can be purchased directly on the site, under the click-to-buy model, are priced from a minimum of $2,500 <\/strong>to a maximum of $50,000<\/strong>.\u00a0<\/p>\n\n\n\n

Zwirner, for each sale made will receive a 20% <\/strong>fee on the sale<\/strong>, further stating that the project is dedicated primarily to young millennial collectors <\/strong><\/a>who “don’t necessarily go to galleries or art fairs, but look at art online.”\u00a0<\/p>\n\n\n\n

According to the gallerist, in fact, these clients, who represent an ever-increasing slice of the market and who discover art and new artists through social networks, had not been adequately satisfied by the art world. <\/p>\n\n\n\n

BEFORE PLATFORM<\/strong><\/p>\n\n\n\n

Already last year the gallery presented a pilot version of the project that was received with success. At that time, galleries such as Bridget Donahue in New York <\/strong><\/a>and Night <\/strong>Gallery in Los Angeles <\/strong><\/a>took part, while today there are the New York-based Bortolami Gallery<\/strong><\/a>, <\/strong>Charles Moffett<\/strong><\/a>, <\/strong>and the California-based Jessica Silvermann Gallery <\/strong><\/a>and artists such as painter <\/strong>Jane Dickson<\/strong><\/a>, photographer and video-artist <\/strong>Jibade-Khalil Hauffman <\/strong><\/a>and painter <\/strong>Kenny Rivero<\/strong><\/a>.\u00a0<\/strong><\/p>\n\n\n\n

Although online platforms dedicated to the sale of art <\/a>have existed for some time, the entry of such a well-known name in this field is certainly a fact of considerable interest: it is a sign of how the traditional model of the gallery to which we were accustomed until recently is increasingly moving towards greater digitalization<\/strong>. “Platform” reflects the quality standards of the gallery from which it was born, offering visibility to artists and gallery owners who in the confusion of digital communication often struggle to emerge.\u00a0<\/p>\n\n\n\n

THE POLEMIC OF LARRY GAGOSIAN<\/strong><\/p>\n\n\n\n

But there was no shortage of controversy.<\/strong> Zwirner was in fact accused of having concocted only a clever publicity move: his gallery in fact, through “Platform”, could gather emerging artists from smaller and less powerful galleries, while assimilating information regarding the clientele of those same spaces. Larry Gagosian<\/strong>, another famous blue-chip gallerist, also invited these smaller realities to maintain their own brand and individuality, without running the risk of being absorbed by the market giants. <\/p>\n\n\n\n

For his part, Zwirner says that the inability to go back to the way things were done before Covid-19 came along has uncovered an even bigger art world than we thought existed: “If it proves to be a robust primary market, only the sky can be the limit.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Platform will sell works by emerging artists from other galleries as well and priced between $ 2,500 and $ 50,000<\/p>\n","protected":false},"author":4,"featured_media":24182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[],"class_list":{"0":"post-24184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-world-en"},"yoast_head":"\nDavid Zwirner launches the online platform Platform - Art Rights<\/title>\n<meta name=\"description\" content=\"Platform will sell works by emerging artists from other galleries as well and priced between $ 2,500 and $ 50,000\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Zwirner launches the online platform Platform | Art Rights\" \/>\n<meta property=\"og:description\" content=\"Platform will sell works by emerging artists from other galleries as well and priced between $ 2,500 and $ 50,000\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Rights | Proteggi & Valorizza la tua Arte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artrights.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-27T10:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-27T10:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artrights.me\/wp-content\/uploads\/2021\/05\/David-Z.-2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"831\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artrights\" \/>\n<meta name=\"twitter:site\" content=\"@artrights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/\"},\"author\":{\"name\":\"redazione\",\"@id\":\"https:\/\/artrights.me\/#\/schema\/person\/301ec751f15311d1b793b5e06c87fc00\"},\"headline\":\"David Zwirner launches the online platform Platform\",\"datePublished\":\"2021-05-27T10:01:11+00:00\",\"dateModified\":\"2021-05-27T10:16:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/artrights.me\/#organization\"},\"image\":{\"@id\":\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artrights.davidebaldi.com\/wp-content\/uploads\/2021\/05\/David-Z.-2-2.jpg\",\"articleSection\":[\"Art World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/\",\"url\":\"https:\/\/artrights.davidebaldi.com\/en\/david-zwirner-launches-the-online-platform\/\",\"name\":\"David Zwirner launches the online platform Platform - 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