{"id":20195,"date":"2021-04-12T13:36:08","date_gmt":"2021-04-12T13:36:08","guid":{"rendered":"https:\/\/migrate1.artrights.me\/archillect-il-curatore-digitale-inventato-dal-crypto-artist-murat-pak\/"},"modified":"2021-04-12T14:16:27","modified_gmt":"2021-04-12T14:16:27","slug":"archillect-the-digital-curator-invented-by-the-crypto-artist-murat-pak","status":"publish","type":"post","link":"https:\/\/artrights.davidebaldi.com\/en\/archillect-the-digital-curator-invented-by-the-crypto-artist-murat-pak\/","title":{"rendered":"Archillect, the digital curator invented by crypto artist Murat Pak"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-archillect-the-digital-curator-invented-by-crypto-artist-murat-pak\"><strong>Archillect, the digital curator invented by crypto artist Murat Pak<\/strong><\/h3>\n\n\n\n<p><strong>Crypto artist Murat Pak invented a digital archive managed by an algorithm<\/strong><\/p>\n\n\n\n<p><strong>Can an algorithm make aesthetic sense?<\/strong><\/p>\n\n\n\n<p>This is the question <a href=\"https:\/\/twitter.com\/muratpak\"><strong>Murat Pak<\/strong><\/a>, Turkish designer, graphic designer and artist, asked himself before inventing Archillect.<\/p>\n\n\n\n<p>Murat Pak is the digital artist chosen by <strong>Sotheby&#8217;s <\/strong>for his NFT market debut. <strong><em>&#8220;The Fungible Collection<\/em><\/strong>,<strong><em>&#8221; <\/em><\/strong>released on the <strong>Nifty Gateway <\/strong>platform.&nbsp;<\/p>\n\n\n\n<p><strong>Archillect (&#8220;Archive&#8221; + &#8220;Intellect&#8221;) <\/strong>is his most famous invention dating back to 2014 &#8211; Pak has been active in digital art for over two decades.<\/p>\n\n\n\n<p><strong>It <\/strong>is an <strong>algorithm <\/strong>capable of choosing and publishing suggestive images <strong>according to the aesthetic canons of the followers who follow it on the main social media <\/strong>&#8211; currently Archillect is present on <a href=\"https:\/\/twitter.com\/archillect\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/archillect\/\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/t.me\/archillect\/\"><strong>Telegram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.facebook.com\/archillect\/\"><strong>Facebook <\/strong><\/a><strong>and <\/strong><a href=\"https:\/\/www.pinterest.it\/archillect\/\"><strong>Pinterest<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>In fact, Archillect is capable of <strong>recording people&#8217;s tastes <\/strong>by taking into account the number of <strong>shares and likes on social networks<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The interesting aspect of Archillect lies in its <strong>autonomy<\/strong>.<\/p>\n\n\n\n<p>It is true that it was the Pak artist who created the algorithm that makes the archive, but <strong>the code is independent <\/strong>and selects the images in the archives of <strong>Tumblr, Flickr and 500px <\/strong>basing the search on a few <strong>keywords <\/strong>and trying to optimize the choice according to the <strong>potential reach <\/strong>and <strong>sentiment of its audience.<\/strong><\/p>\n\n\n\n<p>Pak himself says: <em>&#8220;Archillect&#8217;s curation process is completely automated. She is a living inspiration archive. She is a digital muse.&#8221; \/ &#8220;Archillect&#8217;s curation process is completely automated. She is a living inspiration archive. She is a digital muse.&#8221;<\/em><\/p>\n\n\n\n<p>Another distinguishing feature of Archillect is <strong>its cold<\/strong>, almost metallic <strong>aesthetic.<\/strong><\/p>\n\n\n\n<p>None of the photos are accompanied by text. The <strong>curatorial tone is icy<\/strong>, the images are abstract and beautiful but almost <strong>devoid of any emotion<\/strong>. It is no coincidence that the dominant tones are grays, blues, blacks, almost monochrome and geometric lines, as if to externalize <strong>a cold and synthetic soul <\/strong>of a machine.<\/p>\n\n\n\n<p>Archillect does not communicate intelligibly but only <strong>allusively<\/strong>: it refers to the <strong>hidden desires, the unexpressed dreams of the community.<\/strong><\/p>\n\n\n\n<p>Unlike a human being, <strong>his choice is not limited by available time or dependent on emotional factors.&nbsp;<\/strong><\/p>\n\n\n\n<p>He doesn&#8217;t post photos when he has time or when he wants to share a good or bad memory. It has no feeling and <strong>operates automatically<\/strong>. He chooses, evaluates, posts, learns and <strong>refines as he goes<\/strong>.<\/p>\n\n\n\n<p><strong>What about attribution?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.archillect.com\/about-archillinks-31042dfe8a05\"><strong>The problem of sources and protection of authorship of images <\/strong><\/a>is very important to Archillect. There is a great effort in the research of different methods to <strong>identify the real source of the content and to safeguard the copyright.<\/strong><\/p>\n\n\n\n<p>These include <strong>Archillinks<\/strong>, a dedicated account\/bot that <strong>finds original and alternative sources through web searches.<\/strong><\/p>\n\n\n\n<p>If on social networks such as Facebook and Instagram the link to sources is automatically inserted in the caption, on <strong>Twitter <\/strong>a separate account <a href=\"https:\/\/twitter.com\/archillinks\"><strong>@Archilink <\/strong><\/a>has been created in which for each published image <strong>the links to the original source and to the derived ones <\/strong>are inserted.<\/p>\n\n\n\n<p><strong>How about you, are you ready to learn about Archillect?<\/strong><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-e-tu-sei-pronto-a-conoscere-archillect\"><strong>E tu, sei pronto a conoscere Archillect?<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Crypto artist Murat Pak has invented a digital archive managed by an algorithm called Archillect. Let&#8217;s find out together<\/p>\n","protected":false},"author":4,"featured_media":20192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6870],"tags":[6961,6962],"class_list":{"0":"post-20195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crypto-art-en","8":"tag-digital-art-rights-en","9":"tag-digital-artists-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Archillect, the digital curator invented by Murat Pak | Digital Art Magazine<\/title>\n<meta name=\"description\" content=\"Crypto artist Murat Pak has invented a digital archive managed by an algorithm called Archillect. 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