{"id":17677,"date":"2021-02-01T12:44:35","date_gmt":"2021-02-01T12:44:35","guid":{"rendered":"https:\/\/migrate1.artrights.me\/creare-la-digital-strategy-per-i-musei\/"},"modified":"2021-04-21T15:52:38","modified_gmt":"2021-04-21T15:52:38","slug":"creating-the-digital-strategy-for-museums","status":"publish","type":"post","link":"https:\/\/artrights.davidebaldi.com\/en\/creating-the-digital-strategy-for-museums\/","title":{"rendered":"Creating the Digital Strategy for Museums"},"content":{"rendered":"\n

Creating the Digital Strategy for Museums<\/h2>\n\n\n\n

For a museum, having a digital strategy is key to communicating on the web effectively, and combining the physical with the online<\/em><\/strong><\/p>\n\n\n\n

During the long period of closure and still today, Museums have understood that implementing a <\/strong>specific digital strategy, <\/strong>supported by professionals, can become decisive in overcoming this difficult phase of dialogue with their public of visitors. <\/p>\n\n\n\n

Digital Strategy <\/strong>means the strategic design of a plan <\/strong>with which we define, in every detail, our presence in the digital world<\/strong>, following a set of guidelines and actions that can be defined according to the objectives and the context in which we will operate.<\/strong><\/p>\n\n\n\n

In the world of art, there are and intervene unique peculiarities of the sector, <\/strong>which must be compulsorily taken into account when planning, creative elaboration, text writing, positioning, storytelling and digital communication.<\/strong><\/p>\n\n\n\n

When a museum decides to operate online<\/strong>, after having identified targets and objectives, it <\/strong>must necessarily design an effective strategy to communicate on the web and achieve its goals online.<\/strong><\/p>\n\n\n\n

The general objective of an art museum is to valorize the permanent collection, to promote exhibition programming or projects that attract the attention of the museum’s visiting public<\/strong>. Enhancing means making art usable and accessible to a more or less vast and heterogeneous public<\/strong>, with a careful path, both visual and descriptive, cultural and social, to highlight the qualities of art, allowing the user to expand his knowledge. <\/p>\n\n\n\n

Having a digital strategy does not only mean having social profiles and a website, but it becomes important to learn how to manage them in the best possible way<\/strong>, selecting the right channels to reach visitors and art lovers<\/strong>.<\/p>\n\n\n\n

To be able to do this, we need to start from a fixed point: the quality of content, consistency, analysis and continuous corrective and improvement actions are the key to success in digital, even for the world of art museums. <\/strong><\/p>\n\n\n\n

Among the channels available to museums to be able to communicate on the web are: <\/strong><\/p>\n\n\n\n